For brands

Know exactly where users look — and what they miss

Real consumers browse your site with our eye-tracking extension. You get gaze heatmaps, session replays, and element-level attention data.

No credit card required

Your insights dashboard

app.lessmissed.com/dashboard
L
LessMissed
Projects
Heatmaps
Replays
Elements
Analytics
acme.com / /checkoutCritical
Element attention
#headline
#price
#add-to-cart
#promo
MISSED
⚠

Insight: #checkout-btn received 0 fixations in 40% of sessions. CTA is being missed.

Gaze heatmaps

A thermal map of where real users' eyes actually landed on your page. Red zones = high fixation. Green zones = seen but not engaged. Nothing = completely missed. Every pixel has a data story.

acme.com/pricing
Gaze heatmap

Session replays with gaze dot

Watch back a full browsing session with a red dot showing exactly where the user looked at every moment. See confusion (erratic scanning), hesitation (long pauses before a CTA), and missed elements — as they happen.

Session replay — session_3f8a2Confused
0:24 / 1:12

Missed elements detection

Your #promo-banner got 0 fixations across 200 sessions. Your #checkout-cta was looked at by only 12% of users. Element-level attention data tells you exactly which parts of your UI are invisible — and which ones drive action.

Element attentionacme.com/checkout · 312 sessions
#hero-headline
1,240
#product-image
980
#price-tag
720
#add-to-cart
310
#promo-banner
MISSED

Quality-verified data only

Every session is scored 0-100 using 5 behavioral signals. Sessions with fake or low-quality data are silently excluded. What reaches your dashboard is verified engagement from real users who actually browsed your site.

Data qualitylast 7 days
Sessions passed quality check87%
Fixation diversity
28/30
Saccade naturalness
21/25
Scroll-gaze correlation
18/20
Page coverage
13/15

How the reward model works for you

You don't recruit testers. We bring you real consumers who are motivated to explore.

1

You create tasks

Define the pages to track. Write a task description like "Explore our new collection".

2

Attach a coupon

Add a discount code as the reward. 20% off, ₹100 off, free delivery — you decide.

3

Real users browse

Consumers in our network pick up your task. They browse naturally — motivated by the reward.

4

You get gaze data

Sessions flow into your dashboard as heatmaps, replays, and element insights.

Sample result

"An e-commerce brand discovered their checkout CTA was missed by 40% of users."

After analyzing 312 sessions, the heatmap showed the primary "Add to cart" button received almost no fixations despite being above the fold. The button was the same color as the background — causing it to blend in. After a high-contrast redesign, CTR increased 34%.

Before

CTA missed by 40%

After redesign

+34% CTR after fix

Pricing

Start free. No credit card required.

Starter

Freeforever

Try it out. No credit card.

  • 3 tasks/month
  • 50 sessions
  • 1 project
  • Basic heatmaps
  • 7-day data retention
Get started free
Most popular

Growth

$99per month

For teams that need real data.

  • Unlimited tasks
  • 500 sessions/mo
  • 5 projects
  • Session replays
  • Element insights
  • 90-day retention
Start free trial

Enterprise

Customtalk to us

For large UX teams & agencies.

  • Unlimited everything
  • API access
  • SSO
  • Dedicated support
  • Unlimited retention
Contact sales

Brand FAQ

See what your users actually see.

Create your free account. Set up your first project in under 5 minutes.